Quoting commercial insurance, without the dread.
A redesign of Progressive's commercial insurance quoting application focused on the business-type selection step — where drop-off was highest and confidence was lowest.
Listening to small business owners.
I ran usability testing on the existing app and in-depth interviews with small business owners. The themes were consistent: speed, clarity and confidence — and a confusing UI that created hesitation.
Those insights pointed to a simplified, filterable business-category system that would better support decision-making at a high-drop-off moment.
Behavioral design, gently applied.
I sketched layout patterns for presenting business categories, then layered in progressive disclosure, clear feedback loops and subtle motivational cues to turn a static form into a guided journey.
A system, real motion, real prototypes.
I built a scalable UI kit aligned to Progressive's brand standards, then prototyped animations and micro-interactions in JavaScript. Functional HTML/CSS prototypes gave stakeholders and engineers a shared, unambiguous reference.
+23% conversion — and a sharper toolkit.
The redesigned quoting experience measurably increased conversion at the business-type selection stage, and the project pushed me to upskill in JS/CSS/HTML — raising the fidelity of every handoff afterwards.