Discover & Analyze
Uncover the right problem through research, diary studies, and stakeholder alignment — with AI-accelerated synthesis clustering interviews and surfacing patterns the team can act on. Define opportunities backed by data.
Hello, I’m Tony Turner.
Senior product designer
Orlando, Florida
Designingsystems.
Human-centered design for complex products and global teams.
I connect research, systems thinking, and careful execution to make useful products feel inevitable.
- Years shipping UX
- 15+
- Designers coached
- 50+
- Global usage lift
- 43%
NBCUniversalParamountMetaProgressivePhilips HealthcareHyland
04ApproachThree phases
A repeatable process for unrepeatable problems.
AI accelerates the craft — it never replaces judgment.
Design & Implement
Translate insight into systems, flows, and shipped UI. Prototype fast with generative AI exploration, validate often, and hand off cleanly through Figma Dev Mode and structured component libraries.
Deliver & Monitor
Measure what matters. Run design ops with AI-assisted tooling like Adobe Workfront, iterate on conversion, accessibility, and adoption to keep the experience improving post-launch.
04InfluencesPrinciples, not pastiche
Ideas that shape how I see.
Dieter Rams
Industrial design
Less, but better
Honesty, utility, and restraint—every element earns its place.
Classic graphic design
Visual systems
Structure creates freedom
Grids, typography, contrast, and rhythm turn complexity into legible stories.
Frank Lloyd Wright
Architecture
Form belongs to context
Products should feel continuous with the people, systems, and environments around them.
Japanese design
Aesthetic philosophy
Space is an active material
Balance, asymmetry, and deliberate emptiness create calm and focus.
02Experience15 years
Shipping for teams the whole world uses.
Role
Senior Product Designer
Period
Feb 2026 – Present
Where
Orlando, FL · Remote · Contract
- Lead commerce UX across Universal platforms, simplifying purchasing, authentication, and account experiences.
- Design gift pass purchasing, redemption, and third-party identity flows across the commerce ecosystem.
- Improve design operations through AI-enabled workflows, Figma Dev Mode, and Adobe Workfront integrations.
Role
Product Design Career Coach
Period
2019 – Present
Where
Remote · Self-Employed
- Coached 50+ UX and product designers into roles at Google, Meta, Apple, Figma, and Stripe.
- Helped 85% of clients advance within six months through personalized portfolio and career strategies.
- Created outcome-focused resume frameworks that increased interview callback rates by 3×.
Role
Senior Product Designer
Period
Jul 2022 – Nov 2025
Where
Remote · Full-Time
- +43% global usage in key international regions via registration & content redesign.
- Shipped PS5 Live TV portal — +20% conversion, +43% engagement, +15% streaming time.
- Designed across Fire TV, iOS, Android, PS5, and Roku with platform-native patterns.
Role
Senior Product Designer
Period
Dec 2021 – Aug 2022
Where
Remote · Contract
- Led research and product design for data deletion across Facebook and Instagram.
- −15% support contacts, +23% ease-of-use score via A/B testing.
- Partnered with privacy, legal, policy, and engineering on regulatory-aligned experiences.
Role
Senior Product Designer
Period
Dec 2017 – Dec 2021
Where
Mayfield Heights, OH
- +23% conversion on the commercial insurance quoting platform via research-led UX.
- Built a diary-study tool and research repository used across the design org.
- Ran an annual 8-hour inclusive design workshop, rated 4.9/5.
Role
Product Designer
Period
Jul 2016 – Nov 2017
Where
Highland Heights, OH
- Reduced physician error by 12% on CT interfaces designed to FDA and IEC human factors standards.
- Increased CT scan review interface adoption by 15% through validated medical-device UX.
- Led ergonomics design workshop in the Netherlands for flagship CT product.
Role
Product Designer
Period
Dec 2012 – Jul 2016
Where
Westlake, OH
- Designed enterprise mobile content management serving 500+ organizations and 2M+ daily transactions.
- Increased satisfaction by 20% and reduced adoption friction by 35% across four healthcare applications.
- Partnered with NYU Medical School on secure, HIPAA-aligned clinical workflows.
01Selected workThree case studies
Products made clearer, more useful, and more effective.
2023 · Paramount · Product Design
Pluto TV × My5 Integration
I led research and design exploration for the integration of Pluto TV with the UK's My5 network — translating local viewing habits into layouts that simplified navigation and amplified content discovery.
Read case study
2024 · Sony & Paramount · UI Design
Pluto TV for PlayStation 5
A Pluto TV interface designed for the PlayStation 5 ecosystem — accessible as a top-level menu item, optimized for lean-back streaming and feeling unmistakably native on console.
Read case study
2020 · Progressive · Product Design
Progressive Commercial Auto Quote
A redesign of Progressive's commercial insurance quoting application focused on the business-type selection step — where drop-off was highest and confidence was lowest.
Read case study05ImpactMeasured outcomes
Evidence over ornament.
43%
Pluto TV global usage lift
23%
Progressive conversion lift
15%
Meta data-deletion error reduction
50+
Designers coached to senior roles
12%
Physician error reduction on CT UI
4.9/5
Inclusive design workshop rating
06CapabilitiesToolkit
The capabilities behind the work.
Design & Product
FigmaAdobe Creative SuiteAdobe WorkfrontJiraDesign SystemsWireframingPrototyping
AI Toolkit
ClaudeClaude CodeChatGPTOpenAI APICursorLovableFigma MakeMidjourneyn8n
Disciplines
UI/UXUser ResearchInteraction DesignInformation ArchitectureUsability TestingVisual Design
Methodologies
Human-Centered DesignAgile / ScrumDesign ThinkingInclusive DesignDiary StudiesA/B TestingHeuristic Evaluation
Technical
TypeScriptReactNext.jsTailwind CSSSupabasePython
Platforms Shipped
Mobile WebDesktop WebEnterprise SaaSiOSAndroidCTVPS5RokuFire TV
Education
Master of Arts, Human-Centered Design
Liberty University
AI Design Processes · Accessibility
2024
Education
Bachelor of Arts, Cognitive Science
Case Western Reserve University
Human-Computer Interaction
2013
07ContactOrlando, Florida