Pluto TV, native on PS5.
A Pluto TV interface designed for the PlayStation 5 ecosystem — accessible as a top-level menu item, optimized for lean-back streaming and feeling unmistakably native on console.
Designing for lean-back gamers.
I interviewed active PS5 streamers and audited the console's Media section. Players consistently wanted a low-interaction, TV-like option that didn't break the PlayStation feel.
Flows that fit inside the console.
I sketched multiple entry-point concepts and wireframed Free TV layouts, balancing content visibility, navigation, PlayStation consistency and Pluto TV brand identity — refined with design leadership, PM and engineering.
Two design systems, one console-native feel.
I adapted Pluto TV components — navigation, content cards, playback — to PlayStation interaction patterns, working directly with Sony's design and product teams on motion, input model and visual rhythm.
A new surface for free streaming on console.
Launching Pluto TV natively inside the PS5 ecosystem drove a 15% lift in adoption and engagement among console streamers — proof that brand-authentic and platform-native can coexist.